Opening a new location every 5 days, Blaze sought to deliver consistently outstanding customer experience in every store in order to retain their rapidly expanding customer base. At the same time, they wanted to maximize the power of customer feedback to acquire new customers and boost revenue.
After this build-your-own pizza franchise leveraged Birdeye’s customer experience insights to boost ratings for all locations nationwide, they found that stores rated 4.4 stars and higher had same-store sales growth of 15% while stores below 4.0 stars had negative same-store sales.
Increase revenue for all locations
Identify key performance categories to measure across locations
Capture and measure online feedback to manage customer issues
Maintain expansion rate with consistent high ranking both nationwide and locally
Using Birdeye Insights, within 12 months, Blaze Pizza:
Held a consistent 4.3 overall ranking with 2x more locations and 175% more reviews
Increased same-store sales with higher ratings
Received over 11,000 reviews from 19 sites
Stayed in-tune with daily customer feedback at a national and franchise level
Expanded faster than all fast-casual pizza chains
Various channels Blaze Pizza looked to monitor in real-time: